2 questions to ask every Friday
0 CommentsFriday • February 19, 2010 • by William Stewart
It’s Friday! Casual Friday; Follow Friday; Sneakoutoftheofficeearly Friday; Saturday Eve; whatever you call it, it is a wonderful day. But before you turn off your computer and your brain you should ask yourself two questions.
First, a story. I began to notice that our company’s workload would dip significantly after a busy period so I researched to figure out why. It turns out that when we were unusually busy with our client load, we would not be as active with our social interactions and marketing strategy.
It was my fault. As High Protector of the Brand and the guy responsible for turning our marketing strategy into reality, I would get distracted from our company’s needs. The cobbler’s children were going barefoot. So I implemented a 2-part plan that goes something like this:
1. Every morning I work on our presence on Facebook, Twitter, write the blog, send emails, and make phone calls. At the most, this takes an hour each day.
2. Every Friday I spend quality time with the activities that are more time consuming: our promotional designs, articles for the next week, and website updates.
If we were all honest, I am sure we all are guilty of ignoring our business at times. It is easy to do. Marketing and social networking do not reap an immediate return and the immediate need sidetracks the future.
So take a moment, grab your pad and think about these questions:
1. What did you do this week to attract business to your company? What happened? Did it work?
2. What are you going to do next week to attract business?
Is it that simple? Yes and no. Thinking and planning will not get you far, but you cannot begin without first reviewing yourself.
In the hustle and bustle of providing a service for clients, businesses do a disservice to themselves by ignoring (or, heaven forbid, never creating) their marketing plan. Don’t be one of those. Take time today to evaluate your company and you will see growth.
Posted in: Articles
Tagged with: Facebook, Marketing, social networking, Twitter
