At last count, there are 50 million tweets each day.  That equates to 600 per second!   Add well over 50 million blogs with 1.6 million posts each day and it is easy to realize that the field is more than a little crowded.

So how do you make enough noise to cut through all the chatter of your competitors and reach your target audience?  Here are a few tips that transcend mediums.  Whether you use them for Facebook, Twitter, or web, they all work:

1. Quality content

Imagine you were given control of a mountain stream and it was up to you keep the water quality high enough for the villagers in the valley below.  What if you infrequently allowed impurities through?  What if sometimes someone would get sick?  It would not take long before the villagers looked for another stream.

Every Tweet, Facebook update, and blog post is the same.  Unless you consistently provide information that your target audience wants to read, then it will not be frequented.  The principle is simple: quality content consistently provided trumps flashy tactics and Get-10,000-Visitors-In-2-Weeks seminars.

Sure, there are 600 tweets each second, but a study by Pear Analytics (PDF of report) found that 40% was “pointless babble” and only 8.7% had enough “pass-along value” to be retweeted.  You can be sure that users who look to Twitter for meaningful social interaction experience frustration wading through the inane as they search for interesting information.  If you diligently manage your information stream, you will quickly develop a reputation for quality content.

Consider the Drudge Report.  As a designer, I am offended by the layout, font choice, appalling lack of colors, and deprecated coding (did I mention the terrible font?).  But Matt Drudge is a sensational Internet success regardless.  Why would millions frequent his page each day?  Love him or hate him, the reporter who broke the Clinton/Lewinsky scandal cannot be beat when it comes to interesting headlines.

That, and he provides daily what people are looking for.  Which brings us to the next point…

2. Consistency

Not only does your stream need to be pure, but it needs to be consistent.  For blogs, that means posting on certain days like clockwork.  Studies show that when an author posts on a consistent basis instead of leaning on inspiration to strike, they have a higher rate of return visitors.  Like pavlov’s dog, a reader will think, “oh, it’s Friday — let me check their website.”

This may seem like a daunting task for those of us not bearing laudable writing talent, but it is doable.  The key is to not overcommit.  Start small with one post each week.  Studies show that Wednesday at 2:00 PM (I know, right?  Someone really researched this.) is the time to send a marketing email.  Once you are able to manage one post a week, move to two: Wednesday and Friday, the next best day to write.  Then move to three.

Every market is different, so Wednesday and Friday may not be peak times for your target audience.  This is where a quality website statistics tracker earns its money.  You can experiment with days and times and it will let you know what is most popular.  Do we do this with our client’s sites?  Oh, yeah.

Writing should be daily for Twitter and Facebook.  Facebook has unwritten rules of etiquette for status updates.  If you post too often, you begin to annoy.  That line, unfortunately, is not a set variable.  I doubt anyone would update too often anyway, but keep it under 4 per day.  If you feel particularly vocal, Twitter is for you.

3. Dialog

Monologs are unhealthy.  If someone takes the time to comment, you should reciprocate.  Start a conversation with them.  At the very least, say thank you.

4. Timeliness

The world has recently been focused on the Olympics, Lost final season, Oscars, economy, etc.  Take those topics and integrate them into your posts.  If you are a musician, talk about the music of the Olympics.  If you are a travel agent, discuss getaways that are like the Lost Island (without the scary black cloud of smoke and perpetual feeling of impending doom, of course).  A little creativity goes a long way.

•••

What do you do to attract visitors?  Have you found a killer tip that has made the difference?

First, a story. I began to notice that our company’s workload would dip significantly after a busy period so I researched to figure out why. It turns out that when we were unusually busy with our client load, we would not be as active with our social interactions and marketing strategy.

It was my fault. As High Protector of the Brand and the guy responsible for turning our marketing strategy into reality, I would get distracted from our company’s needs. The cobbler’s children were going barefoot. So I implemented a 2-part plan that goes something like this:

1. Every morning I work on our presence on Facebook, Twitter, write the blog, send emails, and make phone calls. At the most, this takes an hour each day.
2. Every Friday I spend quality time with the activities that are more time consuming: our promotional designs, articles for the next week, and website updates.

If we were all honest, I am sure we all are guilty of ignoring our business at times. It is easy to do. Marketing and social networking do not reap an immediate return and the immediate need sidetracks the future.

So take a moment, grab your pad and think about these questions:

1. What did you do this week to attract business to your company? What happened? Did it work?
2. What are you going to do next week to attract business?

Is it that simple? Yes and no. Thinking and planning will not get you far, but you cannot begin without first reviewing yourself.

In the hustle and bustle of providing a service for clients, businesses do a disservice to themselves by ignoring (or, heaven forbid, never creating) their marketing plan. Don’t be one of those. Take time today to evaluate your company and you will see growth.

Watch the video in high resolution on YouTube.

We also created a custom email newsletter design and incorporated a newsletter program into the website.

All photography was shot by us.

We decided to incorporate the photos of their lead scientists along with a very simple phrase: “Selenium? Solved.”  Those familiar with service knows exactly what it means.  That phrase is now their premiere marketing statement.