Liberty Billboard
Liberty Hydrologic Systems asked us to help them advertise their wastewater selenium removal process. After figuring out how to spell “selenium” we tackled the task. Apparently, the selenium removal process has historically not been either simple or elegant until now and Liberty wanted to convey that they, after long last, had beaten the competition and solved the conundrum.
We decided to incorporate the photos of their lead scientists along with a very simple phrase: “Selenium? Solved.” Those familiar with service knows exactly what it means. That phrase is now their premiere marketing statement.
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