Left Brain, Right Brain » Liberty http://www.lrbrain.com Just another WordPress weblog Mon, 17 May 2010 14:22:46 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Liberty Billboard http://www.lrbrain.com/portfolio/2010/liberty-billboard http://www.lrbrain.com/portfolio/2010/liberty-billboard#comments Fri, 12 Feb 2010 18:05:14 +0000 William Stewart http://www.lrbrain.com/new/?p=94 Liberty Hydrologic Systems asked us to help them advertise their wastewater selenium removal process.  After figuring out how to spell “selenium” we tackled the task.  Apparently, the selenium removal process has historically not been either simple or elegant until now and Liberty wanted to convey that they, after long last, had beaten the competition and solved the conundrum.

We decided to incorporate the photos of their lead scientists along with a very simple phrase: “Selenium? Solved.”  Those familiar with service knows exactly what it means.  That phrase is now their premiere marketing statement.

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