Posts Tagged ‘Marketing’

4 ways to grow your audience

0 CommentsTuesday • March 9, 2010 • by William Stewart

These days it takes next to no technical knowledge to create a website or accounts for Twitter and Facebook.  The process has been so simplified that the most difficult thing is remembering your password.

At last count, there are 50 million tweets each day.  That equates to 600 per second!   Add well over 50 million blogs with 1.6 million posts each day and it is easy to realize that the field is more than a little crowded. Read More…

2 questions to ask every Friday

0 CommentsFriday • February 19, 2010 • by William Stewart

It’s Friday! Casual Friday; Follow Friday; Sneakoutoftheofficeearly Friday; Saturday Eve; whatever you call it, it is a wonderful day. But before you turn off your computer and your brain you should ask yourself two questions.

First, a story. I began to notice that our company’s workload would dip significantly after a busy period so I researched to figure out why. It turns out that when we were unusually busy with our client load, we would not be as active with our social interactions and marketing strategy. Read More…

It’s not Twitter, it’s you

0 CommentsThursday • February 11, 2010 • by William Stewart

By now you can hardly find someone ambivalent about Twitter.  Either they are enthusiastically for it or completely at a loss why anyone would want to share mundane details 140 characters at a time.

In a well-intentioned attempt to be hip and “down with it,” companies have signed on to accounts only to discover no one cares if their board meeting is moved from Thursday to Friday.  The resulting lack of followers discourages them from posting ever again.

Whether it is the individual who does not care to share every waking moment with strangers or the business who is too enthusiastic about the banal, in each case the problem is not Twitter but the message being shared.  Part of this is the fault of the company who created Twitter.  There is a valid criticism that on the website above the place where you write your 140 characters of pure genius they ask, “what’s happening?”  For the business aspiring to get the message out about their company, that is certainly the wrong question to ask.
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